Convention planning

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Ten articles of convention planning

  China (Taiyuan) International Coal and Energy New Industry Expo (hereinafter referred to as the Coal Expo) is 一刻资讯a national, professional, and international expo, which is based on the approval of the State Council, serves the country, and faces the world.A resource -saving society and realizing important measures to achieve intensive development, connotation development, green development, and comprehensive and efficient development are a platform for international coal and energy new industries.According to the relevant instructions of the relevant instructions, and extensively solicit expert opinions, the content of the event plan

  as follows:

  1. Basic situation of the Coal Expo venue:

  (1) Exhibition time: 20xx July 18th to July 22nd

  Opening time: 10 am on July 18, 20xx

  Pre -exhibition time: 20xx, July 17th, withdrawal time: July 23, 20013

  (2) Location: Shanxi Exhibition Hall, Shanxi, China (No. 12, Jinzi Road, Taiyuan, Shanxi)

  (3) Name: The first China (Taiyuan) International Coal and Energy New Industry Expo

  (4) Topic: New platforms, new opportunities and new leaps

  (5) Teminarian: Show the image of Shanxi, improve the quality of life, enrich the lives of the masses, and guide the progress of the city

  The Coal Expo is a brand exhibition of international coal and energy new industries; the display platform for the latest achievements of international coal and energy new industries; and an important way for international coal and energy and trade with the energy and trade of the energy.The purpose of the Coal Expo is to promote the implementation of the country's energy development strategy based on coal; promote the exchange and cooperation between international coal and energy new industry; realize the mutual benefit of international coal and energy and trade with new industries and industries;The development direction of the industry.

  (6) Scope of exhibition:

  1. Coal -associated products and industrial technology display.

  2. Energy industry product display.

  3. Domestic and foreign coal energy science and technology achievement exhibition.

  (7) Exhibition area layout: The total area of the exhibition hall of the Coal Expo Exhibition Hall is 30000m (the indoor area of the main hall of the provincial exhibition hall is 210000m

  (8) Exhibition brand:

  1. It has been determined to participate in the exhibitors

  Mercedes -Benz, BMW, Porsche, Audi, Lexus, imported Volkswagen, Cadillac, Volvo, Jaguar, Hummer, Land Rover, Chrysler, Subaru, imported Toyota, imported Peugeot, Ronald, Renault, Smitfall, Hyundai, Guangzhou Toyota, FAWToyota, Jeep, Mitsubishi, Nissan, Chevrolet, Guangzhou Honda, Roewe, FAW -Volkswagen, Imported Kia, Domestic Kia, Hongqi, Shanghai Volkswagen, Buk, Mazda, FAW Xili, Chery, Matman Communication Emergency Car, Defu RV 39Brand.

  (2) To determine the exhibition brand

  Akura, Infiniti, Ferrari, Akla, Infiniti, Fiat, Ford, Horse, Huapu, Suzuki, Yellow Sea, Zotye, Ruifeng, Changan Benben, etc.

  (3) Plan to participate in the new car

  BYD F1F6, CrossPolo, Xinkyato, Japanese Qashqai, Mark 307 hatchback, Dodge Botu, BMW 1 Series 62 Series, Honda 08 Accord, Roewe 1.8T, Chrys Lebin Rui, Mazda 2, Jianghuai Binyue, Chery A3, Geely King KongHouxiang, popular Jingyi, Swift 1.5, Mercedes -Benz C and so on.

  (9) Main activities during the exhibition:

  On -site opening ceremony, manufacturer's new car conference, manufacturer performance activities, joint test ride test drive activities, on -site raffle activities, car photography contests, etc.

  (10) The booth plan is shown in the figure below:

  Second, the main organization unit:

  1. The organizer:

  (1) Tianjin People's Government

  (2) China Business Federation

  (3) China National Federation of Returned Overseas Chinese

  2. Co -organizer:

  (1) Beijing Municipal People's Government

  (2) Hebei Provincial People's Government

  (3) The People's Government of Shandong Province

  (4) Liaoning Provincial People's Government

  3. The organizer

  The Municipal Commerce Commission, the Municipal Development and Reform Commission, the Municipal Economic Commission, the Municipal Construction Commission, the Municipal Science and Technology Commission, the Municipal Agricultural Committee, the Municipal Economic Co -Organization Office, the Municipal Binhai Commission, the Municipal Personnel Bureau, the Municipal Foreign Affairs Office, the Municipal Overseas Chinese Federation.

  4. Support unit:

  People's Republic of China Ministry of Commerce

  5. Organizer of the Tianjin Fair International Auto Show:

  (1) Tianjin Business Committee

  (2) The Management Committee of Tianjin Free Trade Zone

  (3) China Import Automobile Trading Co., Ltd.

  6. Supporting unit of the Tianjin Fair International Auto Show:

  (1) Tianjin Tianbao Holding Company

  (2) Tianjin Yitong Group

  (3) Tianjin Nongke Group

  (4) Tianjin Materials Group

  7. Invoeling unit of the Tianjie Fair International Auto Show:

  Tianjin Airport International Automobile Park Development Co., Ltd.

  3. Auto Show Preparation Agency:

  Establish a preparatory committee led by the Municipal Commerce Commission, Management Committee, China Import Automobile Trading Co., Ltd. and Tianbao Holdings Company, and the relevant departments of the Airport Automobile Park Company.Responsible for the preparations of the auto show.The specific organization and division of labor are as follows:

  1. Leaders of the Preparatory Committee:

  Director of the Preparatory Committee: Shi Zhenjin, Wang Liming

  Deputy Director of the Preparatory Committee: Xing Guoyou, Lu Jinzhou, Sun Yong

  Secretary -General of the Preparatory Committee: Fan Zhongping, Liang Yong

  Deputy Secretary -General of the Preparatory Committee: Yang Aihua, Luan Shangguang, Zhang Baodong

  Members of the Preparatory Committee: Mao Yanping, Wen Yujin, Zhang Wenjie, Bian Qinghua

  2. On -site headquarters:

  General Commander: Zhang Baodong

  Deputy Commander: Mao Yanping Zhang Wenjie

  3. The person in charge of each group set up and work responsibilities

  (1) Comprehensive service group

  Team leader: Wen Yujin

  Members: Yan Ping, Zhou Ning and staff of the Ministry of Administration and the staff of the Ministry of Finance.

  Main job responsibilities:

  A. Responsible for the invitation of the organizer and guest unit of the auto show;

  B. Responsible for ticket gifts;

  C. Responsible for the sales, exchange, personnel statistics of tickets;

  D. Responsible for the determination and management of the shuttle bus and line;

  E. Responsible for the connection with shareholders such as the management committee, holding, and Zhongjin;

  F. Responsible for drafting, reporting and archiving work;

  G. Responsible for financial management, revenue and expenditure budget;

  H. Conference organization and reception work.

  (2) China Merchants Group

  Team leader: Bian Qinghua

  Members: Yang Yan, Song Liming and all staff members of the Exhibition and Trade Center.

  Main job responsibilities:

  A. Inside and outside squares such as exhibition halls and other plazas are booth investment work;

  B. Merchants brand statistics, summary, and follow -up work:

  C. Customs, commodity inspection and other preferential policies declaration;

  D. The exhibition fee is charged.

  (3) Propaganda group

  Team leader: Zhang Wenjie

  Member: Lou Zhibin and all staff of the marketing department.

  Main job responsibilities:

  A. Formulate exhibition planning plans and propaganda plans;

  B. Maintenance of media relations, to the maximum news release and soft text;

  C. Establish advertising position;

  D. Cooperate with exhibitors to provide promotional solutions;

  E. Advertising design and production;

  F. Exhibitors set exhibition design review work;

  G, handbags, conferences, tickets, posters, and other DM materials advertising investment.

  (4) The exhibition group

  Team leader: Bian Qinghua

  Members: Yang Yan and the staff of the exhibition and trade center on -site managers.

  Main job responsibilities:

  A. The booth line and the booth detailed regulations;

  B. Management work at the exhibition site;

  C. Fire fighting, insurance and other work;

  D. Coordination of the traffic management department in the area;

  E. On -site safety management.

  4. Auto Show Propaganda Plan

  (slightly)

  Fifth, the current work progress

  1. Exhibition planning:

  The preliminary preparation documents such as the overall planning plan of the exhibition, the investment promotion manual, the invitation letter, and the division of work division have been prepared.

  2. Investment work:

  It was officially held on March 3rd that the park's corporate auto show mobilization meeting was officially held. The invitation letter and investment information of the exhibition have been issued to the park enterprises. The park enterprises have basically participated in this exhibition.

  3. Propaganda work:

  A close communication mechanism is required to establish a close communication mechanism with the Organizing Committee of the Tianjin Fair, and to establish a centralized report of the Jintian Fair column in Tianjin's mainstream media.It is planned to provide a news release of about 800 words per day from mid -March to report the overall situation of this auto show, exhibitors, exhibitors, exhibition activities, sales volume, and so on.

  4. File reporting work:

  The relevant documents of the auto show have been officially reported to the Bonded Management Committee, involving issues involving the entry of exhibitions to enter the customs and other issues still need to be coordinated and resolved.

  6. The organizational committee of the Tianjin Fair Association assisted in solving the problem

  1. Propaganda issues:

  1) It is recommended to report the conference in the conference of the Tianjin mainstream media. The news of the content of the content of the auto show can be published or broadcast every day.

  2) In view of the huge role of hard advertisements on publicity, it is recommended that the organizing committee of the Tianjin Fair be strongly supported by the hard and wide range of the auto show.

  3) Please give strong support during the invitation of reporters during the auto show and news reports.

  4) Please give strong support for the release of outdoor media such as street signs.

  5) It is recommended to establish close propaganda liaison communication and cooperation mechanism.

  2. Organization of the opening ceremony:

  The organizing committee of the Tianjin Fair will determine the leadership and opening ceremony of the opening ceremony as soon as possible, who is responsible, form, scale and other issues.

  3. Administrative licenses, security, fire protection, transportation coordination and other issues

  The Organizing Committee of the Tianjin Fair shall be requested to handle the approval procedures for the administrative license of major activities, and the design of security, fire protection, and transportation coordination shall be unified and responsible for the organizing committee of the Tianjiao Fair.

  4. Ticket printing, pricing, sales issues

  The previous carnival tickets are priced at 20 yuan, mainly relying on the advertisement of the auto show. This year, it is recommended to adopt the above method.

  5. Traffic problems between the venue

  It is recommended to open a free shuttle bus from the national exhibition center to the automotive park to facilitate visitors to visit.

  Tianjin Airport International Automobile Park Development Co., Ltd. 20xx March 11th

  It will be held in the Cultural Park from November 12th to November 30th of 20xx, 20xx, and the exhibition period is 17 days.During the period, there is a "20xx young chrysanthemum art work competition" that shows the talent of youth gardening.

  1. The purpose of activity

  Yangcheng Chrysanthemum will have a generous historical and cultural heritage. It is an ideal place to enhance the cultural taste of young people and cultivate young people to love nature, protect environmental consciousness and hands -on ability.The 20XX, 20XX, and 20XX "Youth Chrysanthemum Art Works Competition" attracted nearly a hundred teachers and students to participate, praise.In 20xx, it is an extension of the summary of the previous activities.This activity is mainly composed of the association minister and officer, which helps improve the collaborative ability of each department, and the organizational ability of each minister.This is a good exercise opportunity.

  2. Event theme

  "Jinju Ying Asian Games" -The20XX young chrysanthemum art works display event.

  3. Activity time

  1. Show time: 20xx November 13-15 (Friday to Sunday)

  2. Exhibition time: November 16th to November 30th, 20xx, 15 days.

  Fourth, the location of the exhibition

  Guangzhou Cultural Park Central Square

  Fifth, organizer

  Organizer: Guangzhou Labor and Social Security Bureau, Guangzhou Municipal Garden Bureau, Guangdong Garden Society

  Organizer: Guangzhou Cultural Park, Yangcheng Chrysanthemum Art Research Association

  6. Exhibition content:

  The theme of "Golden Chrysanthemum Welcome Asian Games" and the mini -garden works with chrysanthemums as the main material;

  1. The work covers an area of not more than 2 meters × 3 meters;And provide special materials such as chrysanthemums, sand, grass, pebbles and other main exhibition materials, components and other special materials, please prepare for the exhibitors of the exhibitors; exhibitors are responsible for the design and construction of the exhibitors.

  2. The content of the work needs to be positive, in line with the basic aesthetic requirements, and the shape and intent can be used freely.

  3. The work should have the name, the idea of the idea

  7. Award settings and reward methods

  Award

  The first prize of the first prize of the project

  One of 2 and 3 award -winning certificates of the university group received on the day of the awards

  One of 2 and 3 in the middle and elementary school groups

  8. Preparation of activity:

  Early period:

  Office: Apply for the funds of the community; apply for posters and banner venues.(Apply on Monday afternoon)

  advertising:

  1. The Propaganda Department made two posters, one in the north and south districts.

  2. Production of the Scenic Association, post the notification in each promotional bar, about 10.

  3. Make a banner (the content is in line with the theme of the event).

  Mid -term work:

  1. Each group freely organizes the free organization to set up a stall on the cultural park on the 20xx/11/13-15. After purchasing the materials, the receipt will be reimbursed according to their respective ideas.

  2. The leaders of each group selected representatives, and brought the Scenic Association Flag to the park on the 15th.

  3. The public relations department takes a camera to take pictures.

  Later work:

  1. Summarize the activity of the academic department.

  2. Upload photos of the Public Relations Department.

  3. Pose on the style of the event on the bottom of the teaching building, and leave the participants' messages.(The propaganda department is mainly responsible, and the assistance of each department)

  3 Flower Exhibition Planning Book

  Activity background: Spring is the season for the recovery of all things, full of vitality and vitality.In the sunny days, a pot of flowers are placed in a tranquil dormitory and bathed in the sun.What a pleasant.

  Activity time: 3.12-3.13

  Activity location: at the entrance of the Chinese restaurant and the entrance of the Western Restaurant

  Participants of the event: Public relations gate talents, teachers and students of the whole school

  Activity process:

  1. Preliminary publicity will be promoted in various parts of the college in the form of exhibition boards, posters, and posters. Flower companies can also print leaflets to be promoted by the association to create an atmosphere in the early stage.

  2. During the event, the association arranges specialized personnel to cooperate with the flower company to transport the flowers to the school, set the stalls at the entrance of the two restaurants, and arrange the staff of the association and the flower company to sell them together.Popular science book, increase students' interest in flowers.

  3. After the event, the statistical sales status and damaged flowers will be exchanged by the flower company.The relevant departments of the association conduct the promotion of the brand later, and publicize the activities of the association's blog.

  Significance of activity: For merchants: increased the popularity of the brand, and also helped to popularize the knowledge of environmental protection.

  For members: I have exercised the practical ability of members, and accumulated a lot of experience during the promotion and sales of flowers.At the same time, it has also strengthened cooperation between members.

  For college students: Be able to learn about flower knowledge, enhance natural awareness, and after the usual learning, closer to nature, and in spring, feel the vitality brought by flowers.

  Activity feasibility: In the era of more attention to healthy today, the environmental factors brought by flowers are undoubtedly attractive.There are many college students using computers. Plants can not only provide fresh air, improve the quality of dormitory air, but also absorb radiation and reduce the harm caused by computer radiation to students.Very practical.And the sales of students as the main body are more likely to be recognized by students and the circle of friends brought by students. They will bring better prospects to the Flower Exhibition.

  Propaganda plan:

  1. Name publicity: That is, we hold this event and give you the entire name of the overall name. During this period, we will also design some solutions for you to allow you to run through the entire event from beginning to end.Brand positioning to increase popularity.

  2. banner: On the avenue of Zhixing Avenue and apartment, it is clear at a glance that from two days before the event to the end of the event, it lasts for a long time. The company cannot apply for a banner hanging in a private name.

  3. Poster promotion: Posted large posters in various promotional columns in the school, the content is fresh and elegant

  Instead of vitality, it can reflect the interests of sponsors without the publicity of related activities.It is recommended that the company participates in the design of poster leaflets to make itself, in order to achieve the best and most comprehensive effect on the company's propaganda.

  4. Distribute the leaflet pages and so on.

  5. On -site publicity: Moderator publicity at the sales site.

  6. Questionnaire: After the event, help your company conduct a campus market research (the questionnaire is prepared and provided by your company)

  7. And the reasonable way of publicity proposed by your company.(Specific matters are discussed by the sponsor and the school)

  Convention and exhibition market environment: According to market research results, China is currently the most potential golf industry market in the world.Therefore, the organizer has the confidence to use the huge international customer resources and industry experience accumulated for many years to build the "China Golf Fair" into an influential industry summit for Asia and the world;International Golf Fair ".It is reported that in the future, the China Golf Fair will increase training, hire experts at home and abroad to share advanced technologies and advanced management experience, and increase the invitation of high -quality buyers, making the China Golf Ball Expo a real information exchange information exchange, New technology, new products, and new products, education and training, and business liaison, golf industry promotion platforms.

  Policy support: In May last year, the Guangzhou Municipal Economic and Trade Commission hosted the first city convention and exhibition industry work conference. It proposed that the next 5-10 years, Guangzhou will strive to rank among the top Asia in the main indicators of the convention and exhibition industry, becoming the pillar industry of Guangzhou's modern service industryone.Subsequently, the Guangzhou Municipal Government issued the "Several Opinions on Accelerating the Development of the Convention and Exhibition Industry" to promote the development of the exhibition industry in various aspects.Immediately after, the Guangzhou Municipal Economic and Trade Commission issued the "Notice on Organizing the Declaration of the Special Fund Project of Guangzhou Convention and Exhibition Industry Development Industry Development Industry Development Industry Development Industry Special Fund Project", requiring all departments to apply for exhibition subsidies.This shows that the Guangzhou Municipal Exhibition Subsidy Policy, which has received nearly a year, has finally been introduced.Recently, Guangzhou's "Implementation Opinions on Accelerating the Transformation of Economic Development Methods" included the exhibition center into one of the six major service areas of Guangzhou.It can be seen that Guangzhou attaches great importance to and strongly support the exhibition industry.

  Basic framework

  Name: 20xx years of Guangzhou International Golf Fair

  Holding time: 20xx, October 20th to 20xx, October 22

  Organizer: China Golf Ball Association, Beijing Li Zhan Optical Common Exhibition Co., Ltd.

  Organizer: Beijing Li Zhan Optical Exhibition Co., Ltd.

  Holding location: Guangzhou Jinhan Exhibition Center

  The scale of the exhibition: The exhibition area is about 18208 square meters, and 200 exhibitors are expected to be more than 20xx.

  Exhibition positioning: The target exhibitors are design companies and manufacturing companies involving golf industries. They are closely related to golf clubs. The target audience is a golf enthusiast and ordinary general public.

  Observation goal: Strengthen the international popularity of the exhibition, make it the exhibitors to develop the market and enhance the brand image

  Exhibition frequency: once a year

  Scope of exhibits: Pinerium and training ground facilities, equipment and construction supplies exhibition areas

  Golf personal products consumer goods and OEM production exhibition area golf design and construction industry/service and media area golf golcity special sale

  Convention price: light ground booth

  Area A/B area/¥1,100.00/ square meters from 36 square meters to rent

  Note: 10%of the booth openings, adding 20%of the three -sided opening, 20%of the three -sided opening

  Area C Zone ¥ 1,000.00/square meter

  F area

  It will be held in the Cultural Park from November 12th to November 30th of 20xx, 20xx, and the exhibition period is 17 days.During the period, there is a "20xx young chrysanthemum art work competition" that shows the talent of youth gardening.

  1. The purpose of activity

  Yangcheng Chrysanthemum will have a generous historical and cultural heritage. It is an ideal place to enhance the cultural taste of young people and cultivate young people to love nature, protect environmental consciousness and hands -on ability.The 20XX, 20XX, and 20XX "Youth Chrysanthemum Art Works Competition" attracted nearly a hundred teachers and students to participate, praise.In 20xx, it is an extension of the summary of the previous activities.This activity is mainly composed of the association minister and officer, which helps improve the collaborative ability of each department, and the organizational ability of each minister.This is a good exercise opportunity.

  2. Event theme

  "Jinju Ying Asian Games" -The20XX young chrysanthemum art works display event.

  3. Activity time

  1. Show time: 20xx November 13-15 (Friday to Sunday)

  2. Exhibition time: November 16th to November 30th, 20xx, 15 days.

  Fourth, the location of the exhibition

  Guangzhou Cultural Park Central Square

  Fifth, organizer

  Organizer: Guangzhou Labor and Social Security Bureau, Guangzhou Municipal Garden Bureau, Guangdong Garden Society

  Organizer: Guangzhou Cultural Park, Yangcheng Chrysanthemum Art Research Association

  6. Exhibition content:

  The theme of "Golden Chrysanthemum Welcome Asian Games" and the mini -garden works with chrysanthemums as the main material;

  1. The work covers an area of not more than 2 meters × 3 meters;And provide special materials such as chrysanthemums, sand, grass, pebbles and other main exhibition materials, components and other special materials, please prepare for the exhibitors of the exhibitors; exhibitors are responsible for the design and construction of the exhibitors.

  2. The content of the work needs to be positive, in line with the basic aesthetic requirements, and the shape and intent can be used freely.

  3. The work should have the name, the idea of the idea

  7. Award settings and reward methods

  Award

  The first prize of the first prize of the project

  One of 2 and 3 award -winning certificates of the university group received on the day of the awards

  One of 2 and 3 in the middle and elementary school groups

  8. Preparation of activity:

  Early period:

  Office: Apply for the funds of the community; apply for posters and banner venues.(Apply on Monday afternoon)

  advertising:

  1. The Propaganda Department made two posters, one in the north and south districts.

  2. Production of the Scenic Association, post the notification in each promotional bar, about 10.

  3. Make a banner (the content is in line with the theme of the event).

  Mid -term work:

  1. Each group freely organizes the free organization to set up a stall on the cultural park on the 20xx/11/13-15. After purchasing the materials, the receipt will be reimbursed according to their respective ideas.

  2. The leaders of each group selected representatives, and brought the Scenic Association Flag to the park on the 15th.

  3. The public relations department takes a camera to take pictures.

  Later work:

  1. Summarize the activity of the academic department.

  2. Upload photos of the Public Relations Department.

  3. Pose on the style of the event on the bottom of the teaching building, and leave the participants' messages.(The propaganda department is mainly responsible, and the assistance of each department)

  3 Flower Exhibition Planning Book

  Activity background: Spring is the season for the recovery of all things, full of vitality and vitality.In the sunny days, a pot of flowers are placed in a tranquil dormitory and bathed in the sun.What a pleasant.When you are used to the unchanged old state, a pot of flowers will also bring us a new feeling.

  Activity theme: Spring flowers bloom, XX Company Flower Exhibition Activity purpose: Through flower exhibitions, on the one hand, when the tree planting festival is near the tree planting festival, it can more evoke the green and natural understanding of green and natural.It is conducive to increasing the environmental awareness of students, increasing knowledge of flowers, and increasing personal knowledge.On the one hand, in a series of activities, increase the communication between students, exercise practical ability, and encourage more people to come out outdoors.

  Activity time: 3.12-3.13

  Activity location: at the entrance of the Chinese restaurant and the entrance of the Western Restaurant

  Participants of the event: Public relations gate talents, teachers and students of the whole school

  Activity process:

  1. Preliminary publicity will be promoted in various parts of the college in the form of exhibition boards, posters, and posters. Flower companies can also print leaflets to be promoted by the association to create an atmosphere in the early stage.

  2. During the event, the association arranges specialized personnel to cooperate with the flower company to transport the flowers to the school, set the stalls at the entrance of the two restaurants, and arrange the staff of the association and the flower company to sell them together.Popular science book, increase students' interest in flowers.

  3. After the event, the statistical sales status and damaged flowers will be exchanged by the flower company.The relevant departments of the association conduct the promotion of the brand later, and publicize the activities of the association's blog.

  Significance of activity: For merchants: increased the popularity of the brand, and also helped to popularize the knowledge of environmental protection.

  For members: I have exercised the practical ability of members, and accumulated a lot of experience during the promotion and sales of flowers.At the same time, it has also strengthened cooperation between members.

  For college students: Be able to learn about flower knowledge, enhance natural awareness, and after the usual learning, closer to nature, and in spring, feel the vitality brought by flowers.

  Activity feasibility: In the era of more attention to healthy today, the environmental factors brought by flowers are undoubtedly attractive.There are many college students using computers. Plants can not only provide fresh air, improve the quality of dormitory air, but also absorb radiation and reduce the harm caused by computer radiation to students.Very practical.And the sales of students as the main body are more likely to be recognized by students and the circle of friends brought by students. They will bring better prospects to the Flower Exhibition.

  Propaganda plan:

  1. Name publicity: That is, we hold this event and give you the entire name of the overall name. During this period, we will also design some solutions for you to allow you to run through the entire event from beginning to end.Brand positioning to increase popularity.

  2. banner: On the avenue of Zhixing Avenue and apartment, it is clear at a glance that from two days before the event to the end of the event, it lasts for a long time. The company cannot apply for a banner hanging in a private name.

  3. Poster promotion: Posted large posters in various promotional columns in the school, the content is fresh and elegant

  Instead of vitality, it can reflect the interests of sponsors without the publicity of related activities.It is recommended that the company participates in the design of poster leaflets to make itself, in order to achieve the best and most comprehensive effect on the company's propaganda.

  4. Distribute the leaflet pages and so on.

  5. On -site publicity: Moderator publicity at the sales site.

  6. Questionnaire: After the event, help your company conduct a campus market research (the questionnaire is prepared and provided by your company)

  7. And the reasonable way of publicity proposed by your company.(Specific matters are discussed by the sponsor and the school)

  Foreword:

  The exhibition economy is an economic phenomenon and economic behavior that brings direct or indirect economic benefits and social benefits through various forms of exhibitions and exhibitions.The exhibition economy is the product of the development of the market economy to a certain stage, and it is also an urgent requirement for information exchanges in market economy competition.

  Regardless of whether you pay attention, in various names such as the World Expo and Auto Show have entered our lives."Convention and Exhibition Economy" has been regarded as a "burning agent" for urban economic growth

  Rui Xue flying, white frost spread to the ground, another day is about to end.Before that, we had two solemn festivals -Ping An Night and Christmas, for young people to give each other a blessing and expressive day.At the same time, the climax of people's shopping is coming, and the expectations and attention of good gifts will be heated again.Therefore, near Christmas can be said to be a business opportunity that various fruits and gift shops cannot be missed. It is not only an important time for hosting various promotional activities, but also a good time for businesses to occupy the market and expand share.Ping An Guo and Christmas Gift Exhibition with the theme of "Following Ping An, Happy Christmas", is to explore the new path of the exhibition economy with the East Wind of Christmas, which is a college student who is especially at school (mainly from the University of Economic and Trade).Provide a platform.On this platform, you can perform various wonderful literary programs, greatly enrich the amateur life of students, and improve the reputation for merchants; it can also gather popularity, stimulate consumption, and promote sales.Part 1: Summary of the event

  It is planned to be hosted by Huimin Supermarket, co -organized by Crazy Taobao, and hosted by the University of Hebei University of Economics and Trade "Ping An Meng Meng, Change Christmas" -Beyan Guo, Christmas Gift Exhibition, will be on December 22, 20xx -December 23, 20xx, 20xx, December 23, 20XXIt is held in Shaohua Road and the wheel slide.This exhibition is set up in large areas: commodity exhibition area and performance area.The commodity display area is used for merchants for commodity display and commodity transactions; the performance area is used to host various entertainment activities, draws, and games.

  This event will also be propagated in several colleges and universities, such as the School of Physical Education, the University of Media, the University of the Railway, and other universities to encourage students to participate in the event.

  Part 2: Activity theme

  "Ping peace with each other, Happy Christmas"

  Topic analysis:

  1. It contains "peace" and "Christmas", which clearly indicates the purpose of the event for Christmas Eve and Christmas.

  2. The word "joy" can clearly clear the content of the activity that will be very rich and pleasant.

  3. Can express the joy and mood of merchants participating in the exhibition.

  4. Costing the needs of the public, can be spread quickly and the spread of information is easy.

  Part 3: Activity purpose

  A few purposes must be achieved by this event:

  1. Create a harmonious atmosphere to bring students joy and enjoying '

  2. Increase the popularity of the exhibitors.

  3. Meet the needs of students' festivals.

  4. Establish a good corporate image of Huimin Supermarket and increase its popularity.

  Part 4: Activity time and place

  Activity Time: 20xx December 22-220XX, December 23,

  Venue: Shaohua Road and Wheel Slice at Hebei University of Economics and Trade

  Part 5: Cooperation and Activity Method

  Ping An Guo, Christmas Gift Small and Small Small and Small Exhibition and Fairness Activity will provide personnel who coordinate and maintain order by Huimin Supermarket.site.

  At the same time, the organizer was determined that the organizers were Huimin Supermarket, co -organizers were crazy Taobao, the organizers were Hebei University of Economic and Trade, and co -organizers were exhibitors, such as fruit stalls in Hebei University of Economic and Trade.Category of gifts -Various girls' gift shops, Chenuang Cultural Products Store, and major supermarkets in Hebei University of Economics and Trade.

  Part 6: Promotion and Investment Program

  Coordinate the relationship between parties. After the overall plan is determined, Huimin Supermarket is fully responsible for investment promotion work and provides collaboration with crazy Taobao.

  Investment schedule:

  After the plan is determined to the day before the event (it is planned to be on December 15th -December 21st); the investment object:

  Fruit -the fruit stalls inside Hebei University of Economics and Trade, fruit stalls in small markets outside the school, etc.

  Category of gifts -Various girls' gift shops, Chenguang Cultural Products Store, and major supermarkets in Hebei University of Economics and Trade.

  Number of exhibitions and forms:

  The number of exhibitors is maintained at about 25. Exhibitors can perform physical display, samples or picture display. During the exhibition process, it is necessary to reflect the "affordability" and "novelty" of on -site promotions, and strive to promote on -site transactions and activate the atmosphere of the scene.

  The promotion means depends on the specific situation of the merchant, but it requires that each exhibitor must provide at least 15 copies

  Gifts worth 1 yuan, so that on -site activities can be presented to business owners and audiences for free.

  Part 7: Event content and arrangement form

  (But adjust the specific situation)

  Date time activity arrangement

  December 22

  9: 30-9: 40

  The host announced the exhibition list to introduce the event content.

  9: 40-10: 00

  Exhibitors speeches, recommend products and services.

  10: 00-10: 20

  Large dance

  10: 20-11: 30

  Program performances, including songs, dance, small products, interactive games, musical instrument performances

  11: 30-14: 00

  (Considering that students dine and rest, so do not perform programs during this time)

  14: 00-15: 50

  The show performance, including cross talk, hip -hop, songs, dramas, fisting sticks.

  15: 50-16: 15

  interactive game

  16: 15-16: 30

  Have a gift with you

  December 23

  9: 30-9: 45

  Propaganda activities start

  9: 45-9: 55

  Exhibitor representatives speak, recommend products

  9: 55-11: 00

  The show performance, including male and female solo and chorus, musical instrument performance, dance, sketches

  11: 00-11: 30

  Exhibition of exhibitors

  11: 30-14: 00

  (No activity)

  14: 00-14: 15

  interactive game

  14: 15-15: 45

  Program performances, including sketches, cross talk, hip -hop, songs, dramas

  15: 45-16: 00

  Lucky event with you

  Program, activity description:

  1. Product recommendation: State the exhibitors to conduct product descriptions and preferential policies within 5 minutes.

  2. Interactive game: Tripping balloon, idiom connection dragon, gifts provided by the exhibitors, reward participants.

  3. Have a prizes with you: uniformly produce product subscription number, draw a lottery by number, set up award visits.

  4. Performance activities: The above is only defined the direction of the performance, that is, the basic content. After the plan is determined, the detailed program list is carried out for the organizers and co -organizers to confirm.

  Chapter 8: Activity Scene arrangement

  The event site consists of two major areas, one is the performance area, and the other is the exhibition area.The performance area sets the center stage, including stage, air arch, background board, sound, carpet.

  The exhibition is distinguished from both sides of Shaohua Road and the performance area. Each exhibition area according to the standard of 3*3 meters (the broadband on both sides of Shaohua Road may not reach 3 meters, so it can be appropriately longer in length), providing interval between the interval), and the interval is provided.A set of barriers and tables and chairs.

  Chapter 9: Feasibility Analysis

  1. Novelty unprecedented

  This event should be unprecedented in the history of economic and trade, so that it is soft to attract exhibitors and audiences who come to the exhibition.And provide an opportunity to increase popularity for each participation.

  2. Adapt to the public

  As the exhibition of Ping An Night and Christmas Eve, it not only adapts to the needs of the festival and the needs of the public, provide business opportunities for merchants, but also provide students with more choices.

  3. The show is constant and wonderful

  All kinds of wonderful programs can not only attract a large number of audiences, but also activate the atmosphere of the scene and promote product sales.

  Chapter 10: Budget for Event Funding

  1. Movement funds are mainly composed of the following parts

  1. Propaganda costs: It mainly includes the production of leaflets and the salary of leaflet personnel.(0.15 yuan per leaflet, printing 10,000 copies. The leaflets are distributed 15 yuan per person per day, and 4 people are required for economic and trade.

  0.15*15000 = 2250 yuan 15*12 = 180 yuan

  2. Performance costs: 1200 yuan per day

  1200*2 = 2400 yuan

  Note: On -site layout (including stage, air arch, background board, audio, carpet), the organizers and organizers have the own stores, so they do not need to cost.

  Second, the cost sharing

  Crazy Taobao invested 1,000 yuan in the early stage

  3. Exhibitors cost

  Each exhibitor collects 600 yuan per standard booth, and it is estimated to be at 25 stalls

  600*25 = 15000 yuan

  Expected income: 15000- (2250+180+2400+1000) = 9170 yuan

  Chapter 11: Total time arrangement

  Time to raise exhibition: After the plan is determined to the day before the event (it is planned to be from December 15th -December 21st); exhibition time: 9:30 to 16:30 on December 22——14: 00 Exhibition Time: December 23 16: 00-18: 00

  Chapter 12: Other Forecasts

  1. A dispute between the audience and the exhibitors

  The staff who maintain order will be mediation and strive to obtain the results of both parties.

  2. Weather

  In the case of snow, the staff must clean up the exhibition area and the performance area in advance.The exhibitors of each booth must carry tents.

  Activity background:

  The home industry is still at a relatively low level.On the one hand, the area of the home store in the city center is too small to meet the needs of many well -known brands; on the other hand, in the area of Donghuan Road and West Ring Road, although there is a large home buying, it lacks influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence and influence.Representative brand drive, quality is not high.This triggers dual embarrassment from dealers and consumers.

  In addition, as of the XX month of XX, there will be multiple real estate in XX. About multiple residents have moved to new homes, and the number of households in new households in two years will reach many households.This is a huge market for home improvement companies and home furnishing.Entrepreneurs with strategic vision have stared at this piece of cake! How to cut off? How to stand out?

  Success always belongs to those who are prepared! The significance of this activity is: Through activities, the 4PS (product, price, promotion, and channel) in marketing through activities effectively connect them in one step, allowing people to be familiar with the United States International Home City →Understanding → Knowing → Cognition → Himming → Forming consumer groups.As long as every link is done well, in the Liuzhou Home Furnishing Market, which is not good, the Midland International Home City is just around the corner.

  Objectives:

  Through this celebration, the theme of the "United States 'Union' Home, Life in Love," Life "is interpreted to consumers, and this theme will be adopted.

  Detailed description:

  1. Bridge between the United Nations International Home City and the Decoration Company, between the Midland International Home City and the Consumers, the Bridge of Friendship between the Midland International Home City and the government department;

  2. Lay the foundation for the long -term sales benefits of the United States International Home City;

  3. From the long -term goal consideration, based on this activity as the cornerstone, on the basis of this, the Liuzhou market is the model to create a model market, to achieve the purpose of setting up in the central cities, and to the surrounding cities;

  4. The United States International Home City is closely linked to fashion, green, environmentally friendly, and healthy life;

  5. Popularity, business, wealth for the United Nations International Home City;

  6. The United States International Home City has become the first choice for home home clothing for citizens of Liuzhou;

  7. The target consumer group is more confident in the quality and service of the product of the United States International Home City;

  8. Liuzhou citizens recognize and accept the "fashion, green, environmental protection, health" home improvement culture advocated by the United States International Home City;

  9. Promote the popularity of the United States International Home City, and bring the long -term prosperity of the United States International Home City; strongly enhance the brand image of the Midland International Home City, and establish the regional leader of the regional industry in the United States.

  【2. Event planning】

  Plan

  Opening site

  Plan 2 -Use the exhibition will continue the popularity of opening

  In order to complete the established event goals, our company has repeatedly considered the planning plan. It is recommended that the "Liuzhou 61 Fish Peak First Home Furnishing New Concept Exhibition" is recommended to continue the opening ceremony and find a powerful support point for the opening of the mall.Through home improvement companies and customers participating in the exhibition activities, the foundation of the event has been consolidated, and the form of conventional opening celebrations is more than substantial disadvantages.

  Planning III -Promotion Strategy: Double Sword Combat Wall → News+Advertising

  In order to ensure the success of the opening and better promotion of the opening ceremony, our company suggested that while determining the plan, we adopted the promotion strategy of "News+Advertising Double Sword Wall".While conducting three -dimensional advertising such as newspapers, television, outdoor, DM, Internet, and enterprise publications, the media meeting of the opening activities of the United States International Home City was held, and news speculation was performed through the form of a series of news columns to achieve news collaborative advertising 1+1> 2 Publicity effect.

  Planning IV -Integrity Signature: Annality of Consumers

  As the saying goes: "Just say that you do n’t practice a fake handle, and you do n’t talk about it, you will say that it will be a good way." As the first large -scale, high -quality home mall in Liuzhou, the United States pays attention to the quality.Pay attention to integrity operations, and is committed to being responsible for every consumer.However, this era of "wine fragrance is also afraid of the alley" is not enough to do it. It is not enough to say it loudly to let every target consumers and every public hear it.To this end, our company specially planned a "Integrity Signature" activity, that is, at the opening ceremony of the mall, the "Integrity Management Alliance" consisting of the Lianlian International Home City and Decoration Company signed on the spot to make it publicly to the majority of consumers to make public publicly.Integrity management commitment.In this way, establish a good corporate image and brand image.

  Plan 5 -10,000 DM magazines for free gifts

  The issuance of 10,000 DM magazines "The United States International Home City" is awarded to consumers, which aims to further expand the opening effect and brand influence of the mall.DM magazine is 16K, 72P, four -color copper version of paper printing, and the circulation is 10,000 copies (it is determined after discussion).The main distribution channels are presented in shopping malls/on -site."Home Furnishing Penalty Manual" is a subsidiary of home goods, which is sent with DM magazines.Magazine and manuals are packed in exquisite gift box/bag.

  □ Planning 6- "Star" Qiao help out

  The so -called star is not a famous literary star.At the opening ceremony of the opening ceremony, the heavyweight commercial stars of some home building materials industries, as well as the leaders of the municipal party committee and municipal government at the ceremony.Effect: While wisen in the grand opening of the United States International Home City, the well -known brands of the Midland International Home City Traveling in the industry are united, and the concept of serving the majority of consumers has been spread to the public; the participation of leaders of the municipal party committee and municipal government,Improve the trust and influence of Midland International Home City in the minds of consumers.

  【3. Packaging at the atmosphere of the on -site activity】

  indoor--

  1. Establish an obvious sign of the LOGO of the corporate LOGO at the door, and presented to the entryrs to the entryrship promotional materials, gifts and souvenirs;

  2. The entrance of the first floor to the entrance of the second floor is laid a red carpet, and the exquisite home map is hung on the wall;

  2. Establish Miss Yingbin, guide customers to enter the venue, promote home propaganda to customers, and send gifts/promotional materials;

  3. Establish a guidance system, set up a sign of the logo of a clear logo corporate LOGO;

  4. Establish a restaurant in the relevant areas in the store, equip waiters and give gift distribution;

  5. Related locations in the store set up a publicity business platform, set up related gifts, publicity materials, and provide consulting services;

  outdoor--

  1. A square stage is set up at the main entrance, a red carpet is paved, and green plants are used;

  2. There is a large -scale inflatable double dragon arch behind the stage;

  3. Establish an inflatable lamp column on both sides of the inflatable double dragon arch);

  4. Pay the red carpet from the bottom of the building to the second floor corridor;

  5. Decoration of celebration balloon skewers and bouquets in the import of the main entrance;

  6. Hanging red banners, listed the enterprise institutions celebrating the Midland International Home City, and the banner continued from the third floor to the second floor;

  7. Zhi Company LOGO's knife flag;

  8. A large -scale theme exhibition board is set up in front to release the theme of the event;

  9. 4 lifting balloon: 2 hanging "opening celebration celebrations of the United States International Home City".

  I. Introduction

  In order to fully demonstrate the development level of Lanzhou as an international tourist city, show the outstanding cultivation and planting technology level of Gansu's agricultural and forestry flowers, and show the fruitful achievements that have been in reform and opening up for more than 30 years, especially in the past 15 years, and technological innovation with current progress.The spirit of hard work, the spirit of hard work, the Gansu Provincial Party Committee, the Lanzhou Municipal Party Committee and the Municipal Government, and the Gansu Provincial Horticulture Association decided to jointly host the "20xx Lanzhou Flower Gardening Expo".The "20xx China Lanzhou Flower Expo" focuses on innovative technology as the main line, and sets up new achievements, new technologies, and new equipment display platforms in the country and even the international region to strive to comprehensively, image, vividly display Lanzhou, nationwide, international, international, international, international, international, international, international, internationalDiscussion on the latest technical and sales experience in the region.Together, Lanzhou is a good future as an international city.

  At the same time, the exhibition will work hard to provide a platform for urban flower construction and technical innovators, agricultural and forestry products sellers, product promotion, finding business opportunities, contacting end users, and understanding the development trend of the industry.

  "20xx China Lanzhou Flower Expo" is one of the important contents of Gansu's economic development plan. At that time, the leaders of relevant ministries and commissions and government leaders will be invited to attend the opening and closing ceremony of the expo. The major media in Gansu Province will conduct a series of special reports.

  The organizer sincerely invited a series of plans, construction, research and other enterprises and institutions in Gansu Province and the domestic international flower market to participate in the exhibition.

  Exhibition name: 20xx China Lanzhou Flower Horticulture Expo Exhibition Topic: Visit nature and embrace life.

  Exhibition time: May 1st to May 7th, 20xx, exhibition location: Gansu Provincial International Convention and Exhibition Center

  Organizer: Gansu Provincial Party Committee and Provincial Government, Lanzhou Municipal Party Committee and Municipal Government, Gansu Provincial Horticulture Association

  Undertaking unit: Lanzhou Gardening Association, Gansu International Convention and Exhibition Center

  2. Exhibition content

  With innovative technology as the main line, the new achievements, new technologies, and new equipment display platforms in related flower companies in the country and even in the international region have been established.Experience in various aspects of experience.Together, Lanzhou is a good future as an international city.The exhibition is divided into comprehensive halls, industry halls, and technology presentation halls.

  1. Comprehensive Hall

  Based on the Lanzhou local flower market, it has expanded into the main line of Gansu, Northwest, China, and international scope.development path.Focus on showing the huge changes and great achievements of Gansu Province and Lanzhou City in the flower field for more than 30 years.

  2. Industry Pavilion

  (1) Show the important role of innovative technology development, scientific and technological innovation, agricultural and forestry and flower talents in the flower market.Each exhibitors are displayed in the display area in accordance with the plans agreed in advance.

  (2) Show Gansu's various achievements, prospects, and related technological research and development results in the field of integrated flower market linkage in the country.

  (3) Focusing on the 12th Five -Year Economic Planning as the center, it shows the beautiful prospects of development within Gansu and the huge role of the market in the future economic development.

  3. Technical presentation hall

  Display the relevant achievements developed by flower technology talents in Gansu Province, as well as the most scope of the country and the latest technological achievements developed in the world.

  3. Exhibition range

  1. Fresh cut flowers, pots, grass flowers; leaf -viewing plants, bonsai; seeds, seedlings, balls; lawn, ornamental seedlings;

  2. Biological group cultivation, cultivation technology and equipment; flower fertilizer, medium, pest control;

  3. Greenhouse equipment, irrigation equipment, garden machinery, gardening tools;

  4. Flower pots, vases, flower arrangements, packaging materials, dried flowers, artificial flowers, decorative plants;

  5. Garden greening engineering, maintenance materials and supporting technologies, roof greening, vertical greening, garden sketches, water scene fountains, garden furniture, anticorrosive wood products;

  6. Professional associations, publications, websites;

  Fourth, publicity plan

  Establish a press release and publicity center of the Flower Expo. From the four aspects of news publicity, foreign publicity, social propaganda, and cultural and artistic activities, it is divided into three levels of provincial, domestic, and international.Hold various forms of gardening, culture and propaganda activities; the emblem of the Flower Expo, the collection of songs and mascots; the production of public welfare advertisements; posting and distribution of publicity paintings and publicity materials; extensive publicity, creating momentum, creating an atmosphere.The climax of the promotion of the Flower Expo was set off for the five periods with the "launch, promotion, tackling, meeting period, and meeting".

  5. Participate in the exhibition expenses

  1. Standard booth: (3*3), each booth includes: three -sided booths, one negotiating table, two chairs, two fluorescent lamps, a 220V.5A power socket, carpet and company name Chinese lintel.If you have special requirements, charge separately.Standard booths 1,800 yuan each.

  2. Interior light ground: Rent from 36 square meters, 1,000 yuan/square meter (Note: indoor light land without supporting facilities: no exhibition and power supply with open space, designing the exhibitors by themselves)

  3. Outdoor open space: 600 yuan/square meter (Note: outdoor space without supporting facilities)

  6. Exhibition schedule arrangement

  1. Exhibitors report time: October 1, 20xx-8: 30-17: 00, January 1, 20xx

  2. Exhibitors Show Time: April 15th of 20xx-8: 30-17: 00, April 30th, April 30th

  3. Exhibition time: May 1st to May 7th, 20xx, 8: 30-17: 00

  4. Withdrawal time: 16: 30-18: 00 on May 7, 20xx

  Seven, exhibition agent

  In order to increase the business network of exhibitions, expand business scale and improve economic benefits, this exhibition has set up 6 lined up his agents, namely Northwest, Northeast, North China, South China, Southeast, and Gansu.

  1. Qualification of agents:

  (1) It is a company engaged in agency exhibition.

  (2) In the past, there were good agency performance and familiar with the tourism supplies industry.

  (3) There are a certain number of personnel, and the scope of the agent can cover the scope of the agent set up in the exhibition.

  2. Agent employment procedure:

  (1) Obtain the necessary proof of the proof, verify the qualifications of the agent, and determine the reliability of the agency.

  (2) The exhibition project manager initially agreed with the agency conditions with the agency business, and the project director reviewed the proxy conditions.

  (3) The person in charge of the company approves the proxy conditions and sign the agency contract.

  Note: The agency period of the agent of the current exhibition is one session. After the expiration, the performance and reputation of the agent will decide whether to continue hiring as an agent.

  3. The rights and responsibilities of agents:

  right:

  (1) Acquire commissions shall be charged in accordance with the contract

  (2) Get the complete information necessary from the exhibition institution

  (3) Enjoy the promotion and promotion of exhibition agencies to exhibition and agents according to the contract.

  (4) The booth reservation can be guaranteed within the prescribed time can be guaranteed

  responsibility:

  (1) Effectively perform duties in accordance with the proxy form and conditions specified in the contract

  (2) Responsible for publicity and promotion of the exhibition projects they are

  (3) Report the situation to the person in charge of the exhibition agency regularly

  (4) There must be no objection to the booth set by the exhibition agency

  (5) Recruit and exhibit according to the price (scope of price) prescribed by the exhibition agency, collect and pay the exhibitors on time (including deposit)

  (6) Do not make private changes to the exhibition conditions formulated by the exhibition agency

  4. Agent commission: The commission of each agent of this exhibition is 20%, and it is necessary to treat them equally.Acting commission payment time and method can be negotiated with the exhibition agency.

  8. Procedures for participating procedures

  1. The exhibitors fill in the "exhibitors back to the table" and fax to the recruitment secretary office. After confirmation, the exhibition agreement is signed, and the exhibitors will be remitted into the formulation account in accordance with the agreement.(Exhibitors return to the table to see the attached table)

  2. The secretariat of the exhibition publishes the exhibition information on the relevant websites. The relevant documents of the exhibition can be inquired on the Lanzhou Municipal Network, Lanzhou Horticulture Association Network and other websites. Please pay attention to the latest news.

  3. Guanyou exhibitor reports and exhibitions, the exhibition secretaries will be notified by telephone, written, email, and other methods in a timely manner.

  9. Recruitment budget (Affiliated Table 1)

  10. Substance arrangement arrangement (with Table 2)

  11. Contact information

  Zhaoshi Secretariat: Lanzhou College of Arts and Sciences level 12 exhibition classes

  1. Project background

  Electronic IT students not only bring better learning space to students, but also bring more understanding of society, which is conducive to students to contact society faster.Students are the largest consumer group, and the potential purchasing power of college students is getting greater.However, due to the late start of electronic IT, the quality of the operation model is not yet mature, and the scientific marketing strategy -exhibitions are adopted according to the characteristics of students' consumption characteristics.

  2. Project nature

  The exhibition is a rich campus culture and cultivating students' ability.It is also built for students, exercising and displaying student business platforms, and integrates professional and campus cultural activities.At the same time, it is also the understanding and extension of the IT industry.Therefore, it is not only a platform for student activities, but also a good opportunity to show a comprehensive understanding of major IT brands.The product sales and the promotion of online stores under the combination of online stores.In the process, the pricing of products, advertising, on -site sales, online transactions and product distribution will be participated in the whole process and experienced themselves.It can not only enhance the practical management capabilities of college students 'decision -making, organization, leadership, control and innovation, but also to cultivate students' team cooperation and competition awareness, actively meet challenges, better go to society, successful employment!

  3. Introduction to the basic situation of the exhibition and market

  1. Exhibition theme: Challenge yourself, actual marketing.A better future!

  2. Showing time: 20xx—10-20

  3. The organizer of the exhibition:

  4. Exhibition location: Beijing Jiaotong University

  5. Participants: major IT manufacturers

  6. Participating products:

  Fourth, feasibility analysis

  (1) advantages

  College students intuitively understand consumer water products.Familiarity of students.It challenges not only the use of knowledge, but also social capabilities, but also a marketing strategy and means.For schools, it is a stage for students to exercise, and it is also spreading cultural science.

  I attribute the advantage as the following points:

  1. Location advantage: Schools are important places for consumption. At present, our college is about 20,000 college students. The huge consumer entity has become one of our prerequisites for our exhibition.

  2. Product advantages: The supply of this exhibition is actively sought by students, and understands the needs of students in the same position, so as to sell the students' needs for students to ask for students.

  3 Promote your products and increase marketing.Lay a solid foundation in the future.

  4 Let students more intuitively understand the major brand schools that are familiar with our promotion in this activity as the organizer to further carry out campus style and expand campus culture.

  5. Improve our ability to deal with, this is the biggest advantage of the school exhibition.

  (2) Development space

  1 The arrival of new students every year should seize business opportunities and give full play to their professional advantages and business awareness.The exhibition became a pioneering activity.

  2 Electronic IT majors can achieve the purpose of online sales and marketing.At the same time, it also promotes the development of online stores.At the same time, the enthusiasm of professional learning is also mobilized to achieve the effect of win -win.

  5. Exhibition progress plan

  1 project development: ensure the strictness and implementation of the project, carefully arrange the preparations at each stage, and do everything in an orderly manner.

  2 project development: Implement the products and sellers participating in the exhibition.Prepare and exercise for the exhibition of goods in advance.

  Specific matters arrangement:

  1) In -depth investigation and understanding of the market

  2) Publicity and promotion, expand the effect

  3)

  4) After -sales service and online store operation

  6. Details of the exhibition

  1. Selection of product

  The target customer of the A exhibition is the teachers and students of the whole school. The choice of business products must first consider the needs of the daily life and work of teachers and students

  B selected products should consider the guarantee of sales.

  C Consider the positioning and price of the product (market price, cost price, competition price of similar products)

  2. Arrangement of booths

  Specific arrangements are set up based on the classification of applications and products.

  3 Tailing

  A exhibition is carried out on the premise of online stores.

  B negotiate the processing method in advance with the supply provider (return)

  C to play its own sales capabilities, on -site sales and other ways.

  7. Specific activities arrangement

  1. Operation method: exhibitors operate independently, self -profit and loss

  2. Propaganda

  A. Poster promotion: Design activity publicity poster, put the poster downstairs in all student dormitory and densely flowing areas (canteens, teaching districts and publicity columns);

  B. Broadcasting publicity: Editing activities to publicize the broadcast, report on multiple periods of time within the school, expand the popularity of this event;

  C. Banner promotion: The traffic on the campus should promote the banner to promote the banner to consolidate the propaganda:

  D. Humanity publicity: Using the connection between the people's connections within the school, the use of the personnel of the organizer can stabilize the publicity:

  E. Seding leaflet promotion: Before the official event, publicity in the form of a product leaflet is issued;

  F. Network Propaganda: Use the chat tools commonly used by students for publicity.

  3. Management of order order

  A set up a special order maintenance personnel to prevent special events from occurring

  B is responsible for the sales of sales.Ensure the safety of goods

  C. If weather changes occur, make preparations for emergency measures.

  4. Promotional method

  Objective: Attract more students to participate in the atmosphere of the exhibition during the event.

  A with award -winning activity

  Set up different awards for booths with good sales performance to improve the enthusiasm of students' sales.(Specific awards for specific arrangements)

  B on -site promotion activity

  1. Lucky activities: Improving the desire to buy students.

  2. Game bidding activities: pull the atmosphere of the scene and enhance popularity.

  8. Analysis of problems

  The campus exhibition is a new attempt, and students may lack enthusiasm and initiative.For the first time in the business field, there is a lack of certain business awareness.Then a bold attempt is a chance to challenge yourself.Students will not easily let go of the opportunity to contact society.Online shop merchants will not let go of this great publicity opportunity.

  Analysis of the campus market can conduct product analysis through surveys and rational decisions.Pay close attention to the needs of students to achieve goods sales.

  It will be held in the Cultural Park from November 12th to November 30th of 20xx, 20xx, and the exhibition period is 17 days.During the period, there is a "20xx young chrysanthemum art work competition" that shows the talent of youth gardening.

  1. The purpose of activity

  Yangcheng Chrysanthemum will have a generous historical and cultural heritage. It is an ideal place to enhance the cultural taste of young people and cultivate young people to love nature, protect environmental consciousness and hands -on ability.The 20XX, 20XX, and 20XX "Youth Chrysanthemum Art Works Competition" attracted nearly a hundred teachers and students to participate, praise.In 20xx, it is an extension of the summary of the previous activities.This activity is mainly composed of the association minister and officer, which helps improve the collaborative ability of each department, and the organizational ability of each minister.This is a good exercise opportunity.

  2. Event theme

  "Jinju Ying Asian Games" -The20XX young chrysanthemum art works display event.

  3. Activity time

  1. Show time: 20xx November 13-15 (Friday to Sunday)

  2. Exhibition time: November 16th to November 30th, 20xx, 15 days.

  Fourth, the location of the exhibition

  Guangzhou Cultural Park Central Square

  Fifth, organizer

  Organizer: Guangzhou Labor and Social Security Bureau, Guangzhou Municipal Garden Bureau, Guangdong Garden Society

  Organizer: Guangzhou Cultural Park, Yangcheng Chrysanthemum Art Research Association

  6. Exhibition content:

  The theme of "Golden Chrysanthemum Welcome Asian Games" and the mini -garden works with chrysanthemums as the main material;

  1. The work covers an area of not more than 2 meters × 3 meters;And provide special materials such as chrysanthemums, sand, grass, pebbles and other main exhibition materials, components and other special materials, please prepare for the exhibitors of the exhibitors; exhibitors are responsible for the design and construction of the exhibitors.

  2. The content of the work needs to be positive, in line with the basic aesthetic requirements, and the shape and intent can be used freely.

  3. The work should have the name, the idea of the idea

  7. Award settings and reward methods

  Award

  The first prize of the first prize of the project

  One of 2 and 3 award -winning certificates of the university group received on the day of the awards

  One of 2 and 3 in the middle and elementary school groups

  8. Preparation of activity:

  Early period:

  Office: Apply for the funds of the community; apply for posters and banner venues.(Apply on Monday afternoon)

  advertising:

  1. The Propaganda Department made two posters, one in the north and south districts.

  2. Production of the Scenic Association, post the notification in each promotional bar, about 10.

  3. Make banners (the content is in line with the theme of the event).

  Mid -term work:

  1. Each group freely organizes the free organization to set up a stall on the cultural park on the 20xx/11/13-15. According to the ideas of their respective groups, after purchasing the materials, the receipt will be reimbursed.

  2. The leaders of each group selected representatives, and brought the Scenic Association Flag to the park on the 15th.

  3. The public relations department takes a camera to take pictures.

  Later work:

  1. Summarize the activity of the academic department.

  2. Upload photos of the Public Relations Department.

  3. Pose on the style of the event on the bottom of the teaching building, and leave the participants' messages.(The Propaganda Department is mainly responsible, and the assistance of various departments)

  1. The concept and characteristics of exhibition tourism

  1. Concept

  Exhibition tourism refers to a series of comprehensive tourism activities based on exhibitions, organized, and huge commercial values.

  2. The characteristics of exhibition tourism:

  (1) Development has the characteristics of difficulty, high degree of professionalism and regional concentration;

  (2) The scale of development is limited by the exhibition market capacity;

  (3) The function is complex;

  2. The composition of exhibition tourism

  As a form of tourism, exhibition tourism must solve three problems such as tourist passenger, tourism subject, and tourism media.

  1. The object of exhibition tourism: It is mainly exhibition venues and theme creativity and layout.

  2. The main body of exhibition tourism: exhibitors and audiences.

  3. Exhibition tourism media: mainly exhibition companies.

  3. Planning content and main points of exhibition tourism activities

  1. Selection of the project; including implementing project market research and integration of exhibition resources;

  2. Seeking support units: including seeking goals and seeking goals;

  3. Seeking cooperative units: including the conditions, goals, and the conditions required for the cooperation unit.

  Fourth, exhibition tourism activity planning book

  Shaanxi Tourism Souvenir Exhibition Tourism Activity Planning Book

  (1) Activity background

  Tourism is a strategic industry, low resources, large coefficients, many employment opportunities, and good comprehensive benefits.Since the reform and opening up, my country's tourism industry has developed rapidly, the industry scale has continued to expand, and the industrial system has become more and more improved.As the tertiary industry, tourism plays an increasingly important role in today's society. How to make full use of development opportunities to actively develop the tourism industry is currently the core of all tourism industries to improve competitiveness.

  The planning of tourism activities in this exhibition mainly focuses on the planning and design of tourist souvenirs in Shaanxi Province. Tourist souvenirs are a indispensable part of tourism activities. The quality of its quality directly affects the tourist travel rate and publicity effect.In the planning and design of this tourist souvenir, we pay attention to fully tapping the historical and cultural connotation of Shaanxi, integrate Shaanxi culture into tourist souvenirs, and integrate with the modern culture of Shaanxi, reflecting the close combination of classical culture and innovation, and pushing Shaanxi to tourism.front end.

  This plan is mainly divided into three parts:

  (1) The connotation of tourist souvenirs extends;

  (2) Representative exhibition area of traditional tourist souvenirs;

  (3) Tourist souvenir innovation zone.

  As a large tourism province, the development and design of its tourism commemorative has its own advantages and disadvantages, opportunities and threats.The following analyzes it through SWTO analysis to provide reference for development.

  1. Streangth analysis:

  S1: Rich tourism resources

  a. Natural tourism resources are rich: Guanzhong, southern Shaanxi and northern Shaanxi have rich natural tourism resources.

  The biological tourism resources in the Qinba mountain system are rich in biological tourism resources.

  Unique.Huashan, who is "the first insurance in the world", attracts a lot of adventurers.

  b. Humanities and tourism resources are diversified: Shaanxi is a province of cultural relics.

  Sites are unique and famous, and are ideal areas of developing historical cultural relic tourism.For example, Xi'an, the ancient capital of the Thirteen Dynasties, was thick in history and culture; the Huangdi Mausoleum, known as the "first tomb of the world", was the sacred place in the hearts of Yanhuang's descendants.

  S2: Convenient transportation, obvious location advantages, and strong entry.

  S3: The people of Shaanxi are hardworking, intelligent, and innovative.

  S4: There are many ethnic minorities in Shaanxi, and the concentrated areas of the integration of the nation can take the strengths of individual nations and rich ethnic characteristics.

  S5: Technology, education, and agriculture have developed, and high technology is used for product development.

  2. Weakness analysis:

  W1: The population density is high.The total area of Shaanxi Province is 20.58 square kilometers. According to statistics from April 20xx, Shaanxi's permanent population reaches 37.32 million, and the population density is 182 per square meter.Relatively speaking, the development space of the exhibition area is less potential.

  W2: The level of economic development needs to be improved. The gap between urban and rural income is large. The gap between urban and rural areas should be reduced and more short -distance tourists in the province.

  W3: In terms of facilities, the basic supporting facilities are not perfect.

  W4: In terms of investment, the government has fewer investment, the human resources are not available, and the level of management and management is too low; repeated construction causes a waste of investment.

  W5: In terms of consciousness, tourism promotion is insufficient, the degree of development is low, the comprehensive development of tourism products is insufficient, the successive product development is poor, and the lack of innovation awareness and tourism brand awareness.

  3. Opportonity analysis:

  O1: Opportunities and support for national policies under the development of western regions.

  O2: The successful holding of the World Garden Association this year has increased the popularity of Xi'an and even the surrounding areas;

  O3: Shaanxi often holds large -scale tourism festivals, such as the Xi'an Ancient Culture and Art Festival in Shaanxi, the Changan International Calligraphy Annual Conference, Xi'an Lintong Pomegranate Festival, the Silk Road Carnival, the Lantern Festival City Wall Lantern Festival, etc.In addition, special religious tourism, study and tourism tourism are held.Xi'an's "antique entry ceremony" enables guests to enjoy the highest courtesy of ancient welcome. The "Xi'an City Wall International Marathon" held in the first weekend of November each year attracted a large number of Chinese and foreign tourists to come to the ancient city of Xi'an.The characteristic tourism activities of each city also play an important role in the publicity and communication of local culture;

  O4: Shaanxi colleges and universities gathered. A large number of young people from other places are poured into universities each year, which has driven students to swim; O5: Tourist souvenirs in various places have strong local characteristics.Such as copper car mockery, Qinzheng figurine imitation products, antique bronze, Qin embroidery, Lantian jade, craft porcelain, households of farmers, Tang Sancai, Jingtailan, etc. are a major feature of Xi'an's tourist souvenirs.Representatives of souvenirs such as Yulin carpet, editor of Lanjie vine, Fengxiang painted clay sculpture, Yaozhou porcelain and other souvenirs;

  O6: Shaanxi diet, native products, and folk customs attract foreign tourists.Such as Xi'an beef mutton buns and dumpling feasts are the representatives of Xi'an.Guo Moruo once praised Xi'an Huanggui thick wine: "Unlike wine, better than wine", and French President Mitterrand visited Xi'an, named Huang Guojiu, which shows the profound audio;

  O7: The culture of east, southwestern southwestern, southwest of Shaanxi is large, and the cultural forms in various places are diverse and colorful.

  4. Threat analysis:

  T1: The overall economic development level of Shaanxi is low. Tourists are mainly small group tourism, loose tourism, and tourist souvenirs are not good;

  T2: Poor ecological environment and fierce competition, disadvantaged in competition, and difficulty attracting everyone's attention; T3: Tourist souvenirs are a large -scale, high unit cost, and low benefits.Improved, under this situation, the development of new souvenirs will be stored

  Threat;

  T4: Shaanxi is the central area of China and the central area of cultural intersections in the southwest and south of Central and West. Due to the large cultural differences in various places, tourists are uneven, and it is difficult to fully appreciate the cultural connotation of souvenirs.Attract the eyeballs of tourists to have a typical cultural connotation, and the development design is extremely difficult;

  T5: The laws of high -rhythm urban life dilute people's aesthetic value.

  In summary, the development advantage of Shaanxi Tourism souvenirs coexists, and the opportunity is greater than the threat. Based on the above analysis, this event planning is guided.

  (2) The purpose and significance of the activity

  Travel souvenirs are not simply souvenirs. It condenses the folk customs placed in a place and precipitates a memories of travel. Under the new market conditions, we will introduce new inheritance of tourist souvenirs.Tourist souvenirs with strong local cultural characteristics, it has an important role in improving the tourism market in Shaanxi, preaching the cultural characteristics of Shaanxi regional, and driving Shaanxi's economic development.

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