Le Ge Co., Ltd. (300729): Deeply cultivating smart homes to go out to sea for overseas warehouse business

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The时事热点 world's well -known smart home and healthy supplies manufacturers have a steady promotion channel layout. Lege is the research and development, manufacturing, and sellers of well -known smart homes and health office products in the world.The company's main products mainly use linear drive technology, focusing on ergonomic concepts, combined with the Internet of Things and sensing technology to build various innovative applications in smart home scenes and healthy and smart office scenarios.

The company has successfully created popular products such as smart office lifting tables, smart home tables, and electric children's learning tables.

The company's two main business: focusing on smart home health office, and cross -border e -commerce overseas warehouse business (1) Focus on smart home and healthy and smart office products with linear drive as the core.At the same time, with the rapid development of the intelligent era, relying on ergonomics, it is equipped with cutting -edge technology and top product design to provide users with overall solutions for smart home and healthy office.(2) The company's derivative business cross -border e -commerce public overseas warehouse innovation service complex project. While empowering its own cross -border e -commerce business, the business provides more than 500 SMEs with more than 500 SMEsCross -border e -commerce logistics one -stop services such as warehousing, tail delivery, reverse logistics and other cross -border e -commerce logistics.

23Q1-3 revenue of 2.685 billion yuan, an increase of 16.14%, returned to the motherNet profit517 million yuan, an increase of 226.4%.

The cause of performance growth is the successful exploration of public overseas warehouse business models, and assisted the main business while breeding new increments.Among them, the 23H1 public overseas warehouse service revenue was 460 million yuan, an increase of 76.38%, and provided 366 million yuan in service revenue to third parties.In 2022, the company's revenue was 3.208 billion yuan, an increase of 11.74%, and the net profit of the mother was 219 million yuan, an increase of 18.44%, of which the public overseas warehouse service revenue was 67,200 yuan, an increase of 130.0%.From 2018-2022, the company's revenue was 35.67%, and the net profit of the mother was 39.40%.

Lege optimizes the construction of independent brands. The sales volume of overseas independent station brands ranks first. The first Legee is ranked first in the field of ergonomics. Focusing on user needs, it continuously expands the innovative applications of linear driving technology in healthy office and smart home.Le Ge's "Flexispot" brand lifting table is ranked first in the sales volume of e -commerce platforms such as Amazon, Jiadebao, Wal -Mart, Lotte, Yahoo, and other e -commerce platforms.In the territory, the "Lege" brand lifting table is on the Tmall and Jingdong platformmarket shareIt is the leading brand in the domestic linear -driven industry.

The multi -channel advantage under the continuous improvement of independent stations and autonomous channels

The company's sales model is a diversified sales model that covers domestic, overseas, online, offline, and independent channels, and the channel layout is complete.Traditional ODM products are mainly sold through overseas offline channels, while their own brand products are mainly reached through independent stations and online trio platforms.Online channels include Flexispot Independent Station and third -party platforms for Amazon, Tmall, and JD. Multi -channel layout can reduce the company's operating risks. The public domain three -party platform can sell high cost -effective standards in large quantities, and the private domain independent station can be better satisfiedConsumers' customized demand, selling high -end products, and compared with the three -party platform, the per capita consumption amount is higher, the sales growth rate is faster, and the two -pronged approach to the private area of the public domain empower each other.In 2022, the proportion of independent stations and Amazon accounted for the company's main business revenue was 18.04%and 29.18%, respectively, and independent stations and Amazon's sales revenue in 22 years increased by 9.17%and 10.04%, respectively.

Cross -border e -commerce public overseas warehouse business continues to work hard

Lege Public Overseas Warehouse has deployed 12 public overseas warehouses around the world, with a total storage area of 288,200 square meters, and has served more than 500 cross -border e -commerce companies.At present, there are 9 overseas warehouses in the United States, with a total storage area of nearly 270,000 square meters.In the next three years, it is expected to invest 400 million US dollars, expand to 1 million square meters of warehousing area, and serve more than 1,500 small and medium -sized foreign trade enterprises brand out of sea, quality out of quality, and design.High -quality development and standardized development of the border e -commerce.

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Lege is the research and development, manufacturing, and seller of the world's well -known smart home and health office products.The company's main products mainly use linear drive technology, focusing on ergonomic concepts, combined with the Internet of Things and sensing technology to build various innovative applications in smart home scenes and healthy and smart office scenarios.

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